
FAMILIARITY doesn’t always breed contempt. Sometimes it creates absurd fascination.
Walking past the Orthodox cathedral in Riga, I always notice a particular poster on the side of a Narvesen kiosk. I’d probably walked past it a hundred times before I actually noticed it, but once I did notice it, it developed a life of its own.
At a glance it’s nothing special - just an ad to say that newspapers are on sale here. It is clearly generic and posed by models. But start to consider what is actually on display and it starts to get truly bizarre.
Look closely and you’ll see the chap at the front isn’t reading a newspaper at all. He’s reading a child’s comic book. Not only that, he is finding it hilarious, laughing all over his face. Yet he’s smartly dressed, as if he is a succesful young businessman or at the very least an up-and-coming bank manager.
So gut-bustingly amusing is his comic that he’s oblivious to the attractive woman standing directly behind him. She in turn wears an expression of exaggerated bemusement as she peers over his shoulder.

